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GLOSSARY
Related
Terms and Definitions
?,
&, =: Web pages that have a (?)
question marks, (&), or (=) signs, spiders
will not link to these pages as they could be a
trap set to catch the spiders.
These links could also contain badly
written script, or may not store any data on
the usual databases. (?) Question mark,
(&), or (=) signs links are often seen in
dynamic pages, or when searching databases on
the invisible web.
Anchor:
(1) This is the tagged text or graphic,
which acts as a link to another web page
outside or inside a given document. (2) A
location in a document, which acts as the
destination for an incoming link.
Automated
Linking Programs:
Link programs that take advantage
of the need for inbound links in order for
websites to rank high in many search engines.
Unfortunately, most members of automated
link programs do not increase their ranking as
their sites are linked to other sites which do
not benefit them.
Members to Links programs usually agree
to have several links added to all their web
pages, which may or may not have relative
content to their site, in return for getting
similar links back from other sites, again
which may or may not contain relative content.
Attribute:
A qualifier that is added within an HTML tag.
Blog:
Stands for Web Log.
A type of web site where author’s
frequent postings can be seen and commented on
by visitors to the Blog.
Bots,
Crawlers, and Spiders: Are a software
applications or scripts used to perform task
and are sent out usually be search engines
usually for the purpose of indexing.
Cloaking:
Any of the several means used to serve up a
different page to the search-engine spider than
what is actually seen by human users. Cloaking
has become an unethical means to attempt to
mislead search engines about the actual content
of a particular web site, often used by Porn
sites that are banned by many search engines.
Cloaking can however, have
ethical uses, such as to increase accessibility
of a site for users with disabilities. Cloaking
is also used to deliver content based on a
user's location.
Search engines such as Google often use
IP delivery, which is a form of cloaking.
Doorway
pages:
Low-quality web pages that have very little
content. They
are instead filled with similar key words and
phrases. Doorway pages are designed to increase
rank within the search results.
Because doorway pages contain little to
no content, they offer little to no information
to visitors searching for information. Doorway
pages often will have a "click here to
enter" located somewhere on the page.
For linking purposes doorway pages
places the links page further into the site.
Dynamic
content – Also known as Dynamic HTML or
Dynamic Web page and is the combination of
HTML, CSS, DOM, and JavaScript to create an
interactive Web page.
Dynamic pages are returned in response
to a submitted query or accessed only through a
form and produce custom results individualized
to each user in contrast to static Web pages
that do not change.
Framed
pages: On a Website this is a separate,
scrollable window on screen.
Often this “Frame” does not permit
search engine crawlers to enter the framed site
for indexing.
Reciprocal links located on framed pages
are not seen by the search engine crawlers.
Hidden
links: Links placed on a site where
visitors to that site will not see them.
The only purpose of these links is to
increase link popularity for that site.
Limited
access content: These sites require
registration or otherwise limit access to their
pages and therefore prohibit search engines
from browsing them and creating cached copies.
(Example: sites using the Robots Exclusion
Standard)
Link
Exchange: An alternative to the automated
linking. The
benefit of a Link Exchange forum is that
members advertise their sites in order to
receive reciprocal links or three way links to
sites that have relative content to their
website. Often
the links that are generated through Link
Exchanges are subject to editorial review.
Link
Farm: A directory tree, which often
contains mostly symbolic links to files in a
master directory tree of files. Subscribers to
link farms do not increase link popularity of
their sites.
Often the only site that does benefit is
the link farm itself. Many link farms are a form of Spamdexing.
Mirror
Site: The copy of data, content, and/or
text of a site on additional servers.
The creation of multiple websites where
each website contains conceptually similar
content but where each site has a different and
separate URL.
At first many search engines give a
higher ranking to such websites because the
keyword searched for appears in the URL.
However, as search engines have become
more aware of this misuse, rankings for such
sites are dropping.
Non-text
content: Also known as multimedia (image)
files. Some
search engines, such as Google, are able to
index non-text content files.
One
way links: a Hyperlink pointing to a
website without any reciprocal link; thus the
name one way link as the link goes only in one
direction.
Page
hijacking: Page hijacking is the knowingly
and active copying of the content of a popular
website in order to create a similar website on
another domain for the purpose of redirecting
web surfers to unrelated or malicious websites,
or to steal the original web site’s page rank
and customers.
Scripted
content: Web pages that can only be
accessed through links produced by JavaScript
or Flash that require special handling and or
downloading of the required program. Often
these sites also contain spyware or adware that
is downloaded onto the visitor’s computer as
they download the required program to enter or
view the web site.
Spam
blogs: Also known as splogs.
Spam blogs are fake blogs created
exclusively with the intent of spamming and are
similar in nature to link farms.
Spamdexing:
Any of the various methods used to
manipulate the indexing performed by search
engines. Many
search engines check for forms of Spamdexing
and will remove suspect pages from their
indices.
Three-way-linking:
a type of reciprocal linking, (example: A site
links to B site, which then inks with C site
that links back to A site). This is a popular
form of linking because many search engines
offer less consideration to the value of
two-way or normal reciprocal links.
Unlinked
content: Web pages that do not link to
other pages, and can prevent Web crawling
programs the ability to access the content.
Unlinked content is referred to as pages
without backlinks.
Webring: a collection of websites joined together in a circular structure.
This collection of websites can be
considered a search engine optimization
technique. Webrings often center on a specific
theme, such as environmental concerns,
educational or social. In add entrance into a
webring usually requires permission for the
other members, thus maintaining the integrity
of the content as well as the webring itself.
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