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RECIPROCAL
LINKS
The Advantages and Disadvantages
ADVANTAGES
OF RECIPROCAL LINKS:
* Cost effective
advertising for your business.
* Great for marketing and
continual business.
* Gives you more control
of where target market is coming from.
* Links are fast becoming
one of the top avenues in showing your targeted
market how to find your web site for products
and services.
* By increasing your
targeted traffic, links continue to supply and
provide you with residual profits.
DISADVANTAGES
OF RECIPROCAL LINKS:
* Time consuming.
* Requires extensive
legwork (particularly if you do not have a
Webmaster or Trafficmaster).
* Most high traffic sites
will not participate in reciprocal linking.
* Other sites may accuse
you of spamming when you request to reciprocate
links.
* Many sites now require
the completion of lengthy link application
forms.
* Requires follow up.
Effective web site
promotion methods help increase the traffic to
your site!
Also, knowing who links to your site,
and increasing the number of links, is an
important part of any web site promotion
effort.
Search engines are used by
approximately 83% of all online users.
Most find less than 30% of available
Internet sites.
This means more than 70% of all Internet
resources are not found through the search
engine. That's
worth thinking about; and it raises this
question:
"If people can't find resources
through search engines and directories, how do
they find them and where do they look?
The answer is again, through reciprocal
links! Links
from other sites make up about 80% of the hits
a web site gets, clearly showing that this form
of promotion gets the most traffic to your
site!
Link popularity is the
total number of web sites that link to your
site. Because
good link popularity can dramatically increase
traffic to your web site, well placed links are
an excellent source of consistent and targeted
traffic. And
due to recent developments, they can even
generate additional search engine traffic to
your site.
Many of the major search engines now
factor "Link Popularity" into their
relevance algorithms.
As a result, trading links with
high-traffic web sites will improve your search
engine rankings! Infoseek, AltaVista, Excite, and WebCrawler, to name
a few, all use link popularity in their
formulas for ranking your site.
If you've tried other marketing techniques with less
than optimal results, try this under-emphasized
method of promoting your site.
You will be surprised at how much
traffic you can create by establishing
reciprocal links with businesses in your
industry and even your competitors!
You can't lose!
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